Understanding and offering your customers Universal Design (UD) elements for their projects might be the difference between winning a project or seeing a competitors sign in the front yard. This month's meeting is going give those in attendance some powerful tools they will be able to incorporate into their businesses to help achieve that critical differentiation.
      This month, the Kohler Company is gracious enough to share one of their design specialists, Audra Powers, with us. Audra has been with the Kohler Company for years, and is an expert on Universal Design and the products that can make it happen. During her presentation, she will share...

• How Universal design enhances return on investment for the homeowner, making your project easier to sell (and more profitable for you)
• Three simple suggestions you can make, that don't cost a penny more, but will put you in a different light than the other guys bidding on the same job
• Which products are going to work well for Universal Design and which are going to make you look pretty silly after you suggest or install them
• What the seven principles of Universal Design are, and why homeowners will love you for incorporating them into their design (or hate you for not mentioning them)
• What the three worst Universal design mistakes are, and how you can avoid them (and save face at the same time)
• Why Universal Design is NOT a niche market, and strategies you can use to incorporate UD elements into every project you bid

      If you are thinking Universal Design is just for folks in wheel chairs or walkers, you should definitely plan on attending this meeting. The market is huge and getting bigger by the day, with over half the US population already at age 50 or beyond.
       Universal Design as so many applications, it can be incorporated into almost any project. And those contractors that embrace and implement UD strategies are going to stand out in the crowd. Isn't that what you really want? If so, it isn't going to happen all by itself.
       The best part is, these design elements make your projects better and life easier for your customers. Everybody wins. But, that only happens if you get educated. So, start here. Make an appointment with your brain and both of you show up on Tuesday, October 12th  at 6pm. Then, take what you just inserted into your brain and implement it in your business. Do that the very next day (that would be Wednesday). Don't wait, don't procrastinate. Then watch what happens.