Is Social Media

Really Appropriate

for a Sweaty Guy in

a Tool Belt?

That's what your competition is hoping you think.

Social media sounds like something better used by a life coach, wedding planner or marketing consultant. Not a sweaty, dirty, hard working remodeling guy or gal. But, here's a news flash: it isn't about you, it's about your customers. And they get it. They like it. They buy from savvy businesses that employ it effectively. You have an opportunity to become one of those businesses. And, you can do it without removing the tool belt off or taking a shower. Really.

NARI of Greater Chicagoland is very excited to have Paul Deffenbaugh as our May speaker. Just who is Paul?  To start, he is a 20 year veteran of the construction industry. As the former editor-in-chief of Remodeling Magazine and editorial director of Professional Remodeler Magazine, he's had a unique perspective on the remodeling industry. Paul is the principle of Deep Brook Media, a company that specializes in providing contractors with unique resources and electronic marketing expertise designed to grow business.

Mr. Deffenbrough has appeared on shows like CNBC, Wall Street Reports and CBS This Morning. He's also been quoted in major print media such as the New York Times, Wall Street Journal, Washington Post and countless major metropolitan daily newspapers. During his high-impact presentation, you will discover...

• The stupid, yet easily avoidable mistake most contractors make using social media that can make prospects run the other way...

• Which social media tools can put cash in your pocket and which are better left in the dumpster with the rest of the bagged and taped RRP debris...

• Tricks for controlling your message and your image before it controls you like a run-away circus elephant in a big-top full of prospects...

• The insider's secret to providing content prospects actually want without having a Pulitzer on your mantel...

• Simple methods of determining if this "social" stuff really works better than your "proud-as-pie" display ad on the local bowling alley score card...

• How to make your killer social media marketing program so systemized you can manage it in the time it takes to schedule a rough inspection...

Leads generated from social media can often be closed quicker and at higher profit margins because prospects know something about you. You've built some trust, some credibility, some authority. What do you think that is worth?

So, here's the deal. Seating is limited for this event. Honestly, the fewer contractors that show up, the more powerful and effective the message will be for those sharp enough to attend. As a member of NARIGC, you have first dibs on grabbing a seat. Once they're gone, they're gone. Don't wait and risk becoming a victim of social media ignorance. Make it a commitment today.

Also, come celebrate with us and the EVANS family on the completion of the NARI to the Rescue project on their bathroom and say THANK YOU to those who dedicated countless hours to completing this project.  Meet the family - it's worth the price of admission!